Privacy Policy

1. Introduction

Elevate 88 respects your privacy and is committed to handling personal information responsibly and in accordance with applicable South African data protection legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).

This Privacy Policy explains what information we collect through our website, how it is used, when it may be shared, and the rights available to you.

This policy applies to visitors, customers, newsletter subscribers and people who enquire about our educational consultancy, workshops, books and resources.

2. Who We Are

This website is operated under the name Elevate 88.

Website:

Elevate 88

Responsible legal entity: Arum Investments (Pty) Ltd

Business location: Brackenfell, Western Cape, South Africa.

Information Officer: Michael Gavin Koopman

Elevate 88
Information Officer: Michael Gavin Koopman
Email: m@e88.co.za
Brackenfell, Western Cape, South Africa

You may also contact us through our Contact Us page.

3. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

3.1 Enquiries and correspondence

• Your name and contact details.
• Information about your school, organisation or enquiry where supplied.
• Messages and information you voluntarily provide through our contact forms.
• Correspondence relating to consultations, workshops or services.

3.2 Book purchases and orders

• Name and email address.
• Country or region and relevant billing information.
• Delivery address and contact information where physical delivery is required.
• Products purchased, order amounts, payment status and transaction references.
• Download entitlements and related order information for eligible digital products.

3.3 Newsletter subscriptions

• Email address.
• Name or preferences if requested and voluntarily provided.
• Subscription and consent records, and email interaction information where available through our provider.

3.4 Website and technical information

• IP address, browser type and device information where collected.
• Cookies and session information required for website and shopping-cart functionality.
• Technical logs used to diagnose errors, maintain security and protect the website.
• Usage information where permitted analytics or similar tools are enabled.

4. How We Use Your Information

We process personal information only where there is an appropriate purpose and lawful basis.

These purposes may include:

• Responding to enquiries and requests for educational services.
• Arranging consultations, workshops and professional development activities.
• Processing purchases, payments, deliveries and digital downloads.
• Managing customer accounts and orders.
• Providing requested resources and customer assistance.
• Sending newsletters and marketing communications where permitted.
• Maintaining website security, reliability and performance.
• Meeting applicable accounting, tax, regulatory and legal obligations.

Depending on the circumstances, processing may be necessary to perform a contract, meet a legal obligation, pursue a lawful legitimate interest or act on your consent.

5. Contact Forms and Consultancy Enquiries

When you submit an enquiry through our website, we use the information provided to respond, communicate about your request and, where appropriate, prepare a quotation or arrange a consultation.

Submitting an enquiry does not automatically subscribe you to marketing emails. Marketing communications are handled separately in accordance with applicable consent and direct-marketing requirements.

Please avoid sending unnecessary sensitive personal information, including confidential learner records, through general website contact forms.

6. Online Bookstore and WooCommerce

Our website uses WooCommerce to manage book listings, shopping carts, checkout, orders and relevant customer records.

When you place an order, we process the information necessary to fulfil the purchase, communicate with you, manage payment and comply with legal recordkeeping obligations.

Physical books

If you purchase physical products, we may require your delivery address and other information needed to arrange shipping and resolve delivery enquiries.

Digital books and downloads

For downloadable products, we generally require less customer information because no physical delivery is needed.

Order information and download permissions may be retained as necessary to provide access, support purchases and maintain the integrity of transaction records.

Customer accounts

If you create a customer account, your account information and order history may be stored to provide relevant account functionality.

7. Payments Through PayFast

Elevate 88 uses PayFast as a payment service provider for supported online transactions.

Information necessary to process or verify payments may be shared with PayFast and its relevant payment partners. The information processed depends on the payment method selected.

Payment-card and related financial information is handled through the applicable payment processing environment. Elevate 88 may retain order references, payment statuses and transaction records.

For more information about PayFast’s handling of personal information, please read its Privacy Policy .

8. Newsletters and Email Marketing

Visitors may choose to subscribe to newsletters and educational updates from Elevate 88.

These communications may include articles, school leadership insights, professional development information, book announcements, resources and workshop updates.

We use GetResponse to support email subscription management and the delivery of relevant communications.

Subscription information may be processed by GetResponse in accordance with the services it provides to us.

Where consent is required, we will seek that consent before sending electronic direct marketing. Where the law permits marketing to existing customers, applicable opt-out requirements will still apply.

You can unsubscribe from marketing emails through the unsubscribe link provided in those messages, or contact us to request removal.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications, such as order confirmations and download instructions.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential functionality and improve the visitor experience.

Essential cookies

Essential cookies may support shopping-cart sessions, checkout, account login, security and user preferences.

Analytics and performance

Where enabled, analytics or performance services may process information about website usage to help us understand and improve the website.

Newsletter and embedded services

Embedded subscription tools and third-party services may use their own cookies or related technologies, depending on their configuration.

You can manage cookies using your browser settings and any cookie controls made available on the website. Disabling essential cookies may affect features such as the cart or checkout.

Non-essential cookies will be handled in accordance with applicable legal requirements.

10. Sharing Personal Information

We may share relevant personal information with service providers where necessary for the purposes described in this policy.

These may include:

• Website hosting and technical maintenance providers.
• WooCommerce-related service providers where applicable.
• PayFast and payment processing partners.
• GetResponse for email subscriptions and communications.
• Delivery or courier providers for physical products.
• Professional advisers and regulatory authorities where disclosure is lawfully required.

We seek to limit disclosures to information reasonably necessary for the relevant purpose.

We do not treat the sale of customer contact lists as part of our ordinary business activities.

11. Processing Outside South Africa

Some external service providers, including email and payment service providers, may process, store or access information from countries outside South Africa.

Where personal information is transferred internationally, Elevate 88 will take account of applicable POPIA requirements, including appropriate safeguards and lawful transfer conditions.

The locations and arrangements involved may vary according to the services used.

12. Information Security

We take reasonable technical and organisational measures intended to protect personal information against loss, unauthorised access, misuse, disclosure or alteration.

Such measures may include access controls, software updates, secure communications, backups and appropriate restrictions on administrative access.

No internet-based service can guarantee absolute security. Where a security compromise occurs, we will assess and respond to it in accordance with applicable legal obligations, including notification duties where required.

13. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, or where retention is required or permitted by law.

Different retention periods may apply to:

• Financial records, invoices and completed orders.
• Customer accounts and digital download records.
• Enquiries, correspondence and consultancy records.
• Newsletter subscriptions, consent and unsubscribe records.
• Website security and technical logs.

We may retain limited information after an unsubscribe or deletion request where necessary to honour an opt-out, meet a legal obligation or establish, exercise or defend legal rights.

14. Your Privacy Rights

Subject to POPIA and other applicable legislation, you may have the right to:

• Ask whether we hold personal information about you.
• Request access to relevant personal information.
• Request correction of inaccurate, incomplete or outdated information.
• Request deletion or destruction where legally appropriate.
• Object to certain processing of your information.
• Withdraw consent where processing relies on consent, subject to applicable limitations.
• Opt out of electronic direct marketing.
• Lodge a complaint with the Information Regulator.

To exercise your rights, contact us using the details in Section 16. We may need to verify your identity before disclosing or changing personal information.

15. External Websites and Links

Our website may contain links to external websites, payment platforms or resources.

These websites may operate under their own privacy policies and practices. We encourage you to review their policies before providing personal information.

16. Privacy Questions and Requests

For privacy enquiries, access requests, corrections, objections or deletion requests, please contact:

Elevate 88
Information Officer: Michael Gavin Koopman
Email: m@e88.co.za
Brackenfell, Western Cape, South Africa

You may also use our Contact Us page and indicate that your enquiry concerns privacy or personal information.

17. Complaints to the Information Regulator

If you believe your personal information has been processed contrary to POPIA, you may lodge a complaint with the Information Regulator of South Africa.

Email: POPIAComplaints@inforegulator.org.za

Website: inforegulator.org.za/complaints/

Telephone: 010 023 5200

18. Changes to This Privacy Policy

We may revise this policy to reflect changes in our website, services, providers or legal requirements.

The updated version will be published on this page with a revised update date. Where further notification is legally required, we will take appropriate steps to provide it.